A product that became an icon in everyone’s kitchen sink.

Dishmatic has become a classic household cleaning product in countries such as the UK, France and Australia. The concept is simple: fill the handle’s reservoir with washing up liquid, insert a sponge, and do your dishes or other cleaning tasks with greater control and comfort, keeping your hands away from the dirt.

The Process

We worked with Easydo on the conceptual design, prototyping and design for manufacture of all elements of this product, ensuring that the design was both user-friendly and suitable for high-volume manufacturing. Due to the large market demand on this product, we collaborated with experts in recycled plastics and injection and blow moulding processes to achieve parts that could be produced cost-effectively and to a high standard of quality.