JosephJoseph are a notorious british brand recognised for their innovation in the kitchenware industry. They contracted our services to understand and disrupt egg-cooking tools. We led a number of user-centred “egg-xperiments” and obsessively studied the science behind each egg cooking way.
This approach allowed us to develop a number of ingenious products unique to this market. Some of these have recently been released to the client’s range and surprised brunch-lovers with what they can achieve in their own pans.