VagaMoms

VagaMoms is a research "exercise" to study the new generations of first-time moms and dads. We have observed and assumed that there is a global trend of young parents that want to keep an active and adventurous lifestyle: travelling. From conversations on our social circle of young parents we could identify common frustrations. Having these into account we would like to hear and capture this data and identify opportunities for development of solutions that can ease adventurous parents pursuing their passions with their small ones.

 

Goals:

To identify common frustrations felt by parents when travelling with their babies

To understand how those frustrations, limit their experience

To identify existent solutions used to solve some of the frustrations and that significantly improve the experience

To understand how parents choose these solutions, why and when

To identify where parents currently get there baby goods from

What is an essential to have when travelling travelling

 What is a nice to have but not essential   

 

We need your help!

It would be great for us if you could spare an hour of your time so we meet and go through a relaxed and informal interview. 

For starters please select below a date and time that you are available for us. The rest we will contact you via phone.