Credits:
Design Team: Fabio Salvador, Steve Godden, Grant Fraser, Kevin Ukoko-Rongione, Carson Brown
Conceptual Development: Fabio Salvador T
echnical Development: Steve Godden and Grant Fraser
To design an innovative product for the ever electric wheel developed in the UK. This is the first product that launches the brand Uniwheel- a startup based in London. Uniwheel wants to challenge the perception that people have about moving around a busy city like London. To answer the user-needs this product needed to be efficient and robust but with a strong sense of styling and design detail as a opposed to what the competition was offering.
To shape this product we took inspiration on the transportation market using as reference brands such as Lamborghini, Audi or Mercedes. Uniwheel needed to reflect dynamism and quality - qualities that a transportation device must reflect to be seen as reliable and safe product to be used in the busy and dangerous streets.
The high level of detail in every single part designed for the product sets Uniwheel apart from any other self-balancing electric wheel. Designed to last, all materials of each different component were carefully selected to add to the experience of using the final product.
